The Coconut Cult launches two probiotic yogurt minis at Target

The Coconut Cult is rolling out Apple Cinnamon Roll and Cookies and Cream probiotic coconut yogurt minis in Target stores nationwide, expanding its retail footprint and putting its highest-protein single-serve format in front of a broader audience. Each 4-ounce cup costs $4.89 and packs 20 grams of protein plus 50 billion CFUs per ounce.

Why it matters: - The Target launch gives The Coconut Cult its largest single retail partnership by store count. - The rollout puts the brand’s 4-ounce mini cups in front of more mainstream shoppers, not just Whole Foods and direct-to-consumer buyers. - The company is using the smaller format to lower the barrier to trial while keeping its probiotic potency and ingredient standards intact.

What happened: - The Coconut Cult launched two new flavors, Apple Cinnamon Roll and Cookies and Cream, in its 4-ounce probiotic coconut yogurt minis. - The products are now available at Target stores nationwide. - Each cup sells for $4.89. - The launch was announced June 23, 2026.

The details: - Each mini cup delivers 50 billion colony-forming units per ounce across 16 proprietary super-live probiotic strains. - Each cup contains 20 grams of protein. - The product base uses organic coconut cream and organic coconut water. - The minis are certified organic, vegan, dairy-free, gluten-free and soy-free. - The yogurt is unpasteurized and made in small batches with super-live cultures. - Target will merchandise the cups in refrigerated natural foods and dairy alternative sections. - Apple Cinnamon Roll is made with organic coconut cream, coconut water, real apple and cinnamon, with no artificial flavors or preservatives. - Cookies and Cream uses the same organic coconut yogurt base with whole-food cookies and cream inclusions. - Both flavors are available in the brand’s signature 4-ounce mini format. - The Coconut Cult said the minis are its highest-protein, most broadly distributed product format to date.

Between the lines: - The Target move follows the brand’s existing distribution through Whole Foods Market and its website, thecoconutcult.com. - The company reported 142% year-over-year revenue growth in its most recently reported fiscal year. - The Coconut Cult is projecting 90% growth in 2026. - CEO Ari Raz framed the launch as a shift from specialty-store positioning to broader household access, saying Target can help bring “real, alive, uncompromising probiotic food” to millions of households. - The product mix combines indulgent flavors with a functional-food pitch, which may help the brand reach both snack buyers and wellness shoppers.

What’s next: - The Coconut Cult expects the Target launch to accelerate top-line growth. - The company also expects the partnership to broaden its consumer base beyond its core shoppers. - The brand’s store finder and website remain active for additional retail access and direct sales.

The bottom line: - The Coconut Cult is moving from niche distribution into a much bigger retail lane, using Target to scale a premium probiotic product with a mass-market price point.